Industrial Design
I’ve been working as an Industrial Designer in the retail industry for almost 6 years with international brands as leader of concept, production and execution.
Nike | Roshe 2
At Nike, every product has their own story, this time we were handed with the task of presenting the Roshe 2 Flyknit while using the storytelling process of Nike with the three main steps, attract, engage and connect.
*This video is property of Nike, I'm just using it to show the core product we were working with for this campaing.
The Challenge
Create a physical space with the inspiration from this digital campaign applied to a Nike Sportswear store located in Guadalajara, Mexico in less than two weeks.
This project had to be developed in 4 stages:
• Design proposals with renders (3 days)
• Costs of the project (2 days)
• Blueprints and Production (4 days)
• Execution (1 night).
The Outcome
We applied the core visual in the primary window (right side) because of the location of the store and the flow that the mall had in order to create more traffic to the store. For the secondary window we still used the same materials but with an arrangement that made the window look like a dynamic element and helped to show the flexibility of the product contrasting with a concrete texture that still evoque the use of raw materials. This second execution was applied to three glorifiers with the product in it with a smaller version and a look that everything in it was floating.
Lacoste | Lacoste x Peanuts
More than a collaboration, this is a celebration of two iconic brands. Snoopy, Charlie Brown and their friends from Peanuts, the iconic comic strip from the 50s, arrive at Lacoste for the third time for a new sporty, sweet and hilarious collection. This is how, with a lot of humour and plenty of style, Lacoste classics are reinvented, to bring the whole family together.
*This video is property of Lacoste, I'm just using it to show the core visuals used for this campaing.
The Challenge
With a visual guide sent from France, we had to adapt every store according to its type, number of windows and the merchandise that would have every one of the 30+ stores in Mexico. The three main aspects to take into consideration:
• Use materials that could be recycled.
• Deliver the 30+ stores within a month in every location.
• Redesign the elements that were too complex in order to install these elements by their employees that had no previous or too little experience in mounting this type of campaign.
The Outcome
The materials used in this campaign were by the most part cardboard, aluminum, and wood used for the windows, podiums, and figures. For all printings water-based inks were used to maintain our production within the specifications of our client. Digital documents were sent to our client with the installation manual for each type of implementation to maintain consistency throughout all 30+ stores.
Innvictus | New Arrivals
Innvictus is a branch of the brand Innovasport, which is focused on Sportswear products, their stores are created as an urban space with surrounding walls of sneakers, but as a multi-brand store they couldn't create awareness with their clients to show them what were their new products and it was confusing even for their own employees.
The Challenge
Create awareness to Innvictus' customers and employees what were the products that were new or could be highlighted in order to create impact in a store that has many brands, models and is divided by genre and sizes. Also, understanding the structure of the stores was a task that had to be tackled since this problem was detected after Innvictus had over 20 stores in Mexico.
Renderings of one of the final iterations for the proposal.
The Outcome
We saw an opportunity in the layout of every Innvictus store, in which they all had columns, all different sizes and even rectangular and rounded columns, but it was an element that was forgotten and they only had this clean canvas for us to create a perfect spot that was within the visual space from every entrance. The graphics and materials used were all inspired by the main categories of products sold. The pilot was installed in Puebla and after a few months the project was a success and then it was replicated in every Innvictus store.
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Thank you for making it till the end!
